More than 3,000 ELVIS PRESLEY fans from all over the world joined The King's ex-wife and daughter at his Memphis, Tennessee mansion, Graceland, on Friday (08Jan10) to celebrate what would have been his 75th birthday.
The devotees placed flowers on the late music icon's grave and toured through his home, which has become a shrine to his life and career.
A moved Priscilla Presley called her ex-husband's fans "the greatest".
She added, "It's very difficult for me to even fathom that it's been 75 years for him. It's certainly bittersweet."
And she told the media her late ex would not have wanted such a big birthday celebration: "He wasn't really big on having a whole lot of people, he liked it a little more intimate."
The King's two grown-up grandchildren, Riley and Benjamin, celebrated the big day by cutting a birthday cake in the Love Me Tender star's honour and then handing it out to the fans.
Elvis died at Graceland in 1977.
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