The median age of the television audience is now 50,according to a study released by Magna Global's Steve Sternberg and reported in today's (Monday) Daily Variety . The median age -- different from the average age -- represents a dividing line. In the case of the Sternberg study, half the U.S. television audience is younger than 50; half is older than 50. The latest figures represent the first time that the median age has fallen outside the 18-49 demographic, advertisers' most desired demo. "The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," Sternberg wrote.
The singer introduced "the next generation" in Iceland.