R&B singer NE-YO is planning to capitalise on his trademark hat obsession by developing his own line of trendy headgear.
The So Sick hitmaker is rarely seen in public without his trademark trilby or cap, and recently confessed the reason he covers up dates back to high school when he was bullied for his thinning hair.
He said, "I feel naked without one."
And now he's hoping to turn his hat passion into a business venture.
He tells MTV News, "I've been talking to some people about doing a hat line, in that the hat is what I'm most known for. Weird, right? The hat is more popular than the music."
'Smalls Change (Meditations Upon Ageing)' arrives in April.
The two awards have made for a great 72nd birthday present for the country music icon.