A "scratch and sniff" ad for the upcoming movie Mr. Magorium's Wonder Emporium that will appear in next Sunday's Los Angeles Times will feature the aroma of frosted cake embedded into ink used in the ad, the New York Times reported today (Monday). Fox Walden, which produced the movie, says it spent $110,000 for the ad, about double what an ordinary full-age ad in the Times would cost. "This was interesting because it ties in so perfectly with what the movie is about, a toy store where toys come alive," Fox Walden marketing chief Jeffrey Godsick told the Times. "It will increase the time people spend with the ad and the pass-around factor."
'The Now Now' will be released on June 29th, and two new teaser tracks have appeared - 'Humility' and 'Lake Zurich'.
At the end of its near month-long festival, Brighton was lucky enough to play host to two extremely good acts: welcoming both Ezra Furman and Du...
65 year old Goldblum has signed a deal with Decca to release a jazz piano album by the end of the year.
Gorillaz blend their animation with real-life action starring Jack Black in their latest video, 'Humility' featuring George Benson.
This year's best dressed stars at the Catholic-themed Met Gala.
Donald Glover aka Childish Gambino has stunned the world with his latest video 'This Is America' which blends comedy and dance with flippant violence.