Moschino will show its men's collection at London Fashion Week for the first time.

The show - set to take place on June 16 - will be the Italian label's menswear debut in the city as well as Moschino's new creative director Jeremy Scott's first men's collection since he joined the brand in October last year.

A spokesperson for the brand has said: ''The choice of London originates from the desire to express wit and humour. A city where the crowd is international, the casting is interesting, and the atmosphere has the right and appropriate vibes for the first men's collection designed entirely by Jeremy Scott.''

The American-born designer - who counts popstars Rita Ora, Katy Perry and Rihanna amongst his fans - will also offer his female clientele a sneak peak at next summer's hottest trends.

According to, the spokesperson added: ''Beside the menswear, some spring/summer 2015 women's pre-collection looks will also be presented.''

Jeremy will be looking to follow the success of his debut womenswear collection for the brand, which sported a fast-food theme and featured a French fries shaped IPhone case.

The company has reported an above average growth since the star joined the design team.