Matthew Tolmach thinks Spider-Man is the 'crown jewel' of all superheroes.

The film producer, who along with Avi Arad and director Mark Webb, has rejuvenated the story of Peter Parker, who after being bitten by a spider finds he has superhero powers, for 'The Amazing Spider-Man' films and he claims they're so popular because people can relate.

Quizzed on whether he felt pressure to compete with other superhero movies, he exclusively told BANG Showbiz: ''Yes. But Spider-Man is his own thing. I think, you know, to me he's the crown jewel of all these characters. He's us, you know, he's not ripped, he's not powerful. There's something special about him.''

Andrew Garfield, 30, takes on the role of Spider-Man in the current films alongside 'Gangster Squad' actress Emma Stone, who plays his love interest Gwen Stacy, and he praised the message that he believes the film sends.

Speaking exclusively to BANG Showbiz at the World Premiere of 'The Amazing Spider-Man 2' at the Odeon Cinema in London's Leicester Square last night (10.04.14), he said: '' It's about being nice to your brother, being nice to your fellow man and about protecting each other and we're all one community, we're all one tribe. You've got to follow your heart.

'Django Unchained' star Jamie Foxx made his debut as the villainous Electro in the latest installment of the film franchise and he confessed his personality was suited to being a baddie.

He said: ''I didn't find it difficult at all [to play a villain]. I watched a lot of Clint Eastwood, trying to get cool, you know.''