Liz Earle says beauty is all about confidence.

The skincare guru's years of experience at the helm of the Liz Earle Beauty Co. have taught her that a positive attitude and healthy skin are the best assets for looking good.

She exclusively told BANG Showbiz: ''When it boils down to basics, outer beauty is a reflection of inner confidence. A warm smile, a kind nature and a positive can-do attitude are more attractive than classical bone structure that carries a scowl.

''For me, beauty is about having the confidence of clear, healthy, glowing skin - something I've always worked hard to encourage - that then frees you to focus on something greater than yourself.''

The award-winning entrepreneur believes eco-friendly fashion advocate Livia Firth, who is married to actor Colin Firth, embodies all these qualities.

Liz explained: ''I admire the lovely Livia Firth - she always looks amazing and her natural, ethical and ecological approach to fashion and beauty is inspirational. She's an excellent advocate for a more thoughtful and considered approach to high-end glamour.''

The star - famed for her bestselling Cleanse & Polish Hot Cloth Cleanser - has launched a new online venture, Liz Earle Wellbeing, which offers advice on everything from nature and the environment to sustainable farming, together with health and beauty features and nutritious, seasonal recipes.

She said: ''I've always believed beauty starts from within - we need to look at what we put in our bodies as well as what we put on our skin. What we eat and many of the lifestyle choices we make have a huge impact on how our skin behaves and how we feel about ourselves.''

For more advice and tips on wellbeing from Liz Earle, head over to

For more details and tickets to the LiveTwice candlelit carol concert and a chance to meet Liz and the Wellbeing team please visit