Julien Macdonald has announced the launch of his first ever jewellery line, which is available on QVC from November 23.
Julien Macdonald has launched his first ever jewellery line.
The 43-year-old fashion designer has released a brand new range of necklaces, rings and bracelets which, according to him, boasts ''full-on, red carpet glamour''.
Talking ahead of its release on November 23, Julien shared: ''My pieces aren't shy. It is full-on, cocktail, red-carpet glamour. You don't necessarily wear them to the supermarket on a Saturday morning with the kids, but with my jewellery they probably will.
''A Julien Macdonald customer doesn't sit in the corner of a room, she is the room - she's the host.''
Explaining his decision to incorporate the shapes of lionesses, he told Vogue.co.uk: ''I love safari and I've been a few times. I take a lot of inspiration from it because you're so close to all the wild cats, so I wanted to incorporate that, but my kind of animal - she's more bionic.
''The pieces are very modern because I like jewellery pieces that you can talk about. I don't see the point in jewellery being tiny and small. I like over-the-top things.''
The flamboyant designer - who founded his eponymous fashion house in 1997 - also revealed that he hasn't been tempted to work as a creative director for a fellow fashion brand after leaving Givenchy in 2004.
He said: ''I've been asked a few times would I consider things but I've turned the offers down because I like working for myself.
''Fashion's a difficult game because everyone wants to be cool in fashion; being glamorous and cool is very difficult to pull off.''
Julien will be presenting his new jewellery line on QVC on November 23.
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