Cuban-American star Jencarlos Canela is set to make history as the first-ever Latino to kick off the countdown during the iconic New Year's Eve (31Dec14) celebration in New York City's Times Square.

The singer/songwriter will serve as a representative for the International Rescue Committee (Irc) as he helps push the button at 11.59pm to start the 60-second countdown to 2015 and initiate the descent of the famous Big Apple ball drop.

The Irc, an organisation which responds to the world's worst humanitarian crises, is the philanthropic partner for the New Year's Eve celebration, and Canela has been involved with the group for years.

He will be joined by fellow representatives including Sudanese models Nykhor Paul and Alek Wek as they count down the final seconds of 2014.