Hip-hop mogul JAY-Z is taking his chain of 40/40 sports bars global - he's launching five new venues in the next 12 months, including spots in Tokyo, Japan and MACau, China.
The Big Pimpin' hitmaker opened his first 40/40 Club in his native New York in 2003 and followed up the success of that venue with new branches in gambling hotspots Atlantic City, New Jersey, in 2005 and Las Vegas in 2007 - although the Sin City venture closed after almost nine months.
Now Jay-Z is expanding the business and has outlined plans to establish the brand in Chicago, Illinois, Dallas, Texas and Atlanta, Georgia, as well as the two locations in Asia.
The 40/40 Club is also set to pop up in airports across the U.S. - the rapper signed a deal with bosses at hospitality firm Delaware North Companies in December (10).
There's already an Oscars buzz surrounding this movie.