Blockbuster crime author James Patterson is offering a thrill-seeking fan the chance to purchase a copy of his new novel which will self-destruct exactly 24 hours after the buyer begins reading it.
The explosive one-off book will be sold off for just under $300,000 (£187,500) as part of an elaborate prize which also includes a first-class flight to an exotic mystery location and a stay in a luxury hotel, as well as a pair of gold-plated binoculars and dinner with the author.
The exploding copy of Private Vegas will detonate 24 hours after opening, and reports suggest the stunt will be carried out with the help of a bomb squad.
A less dangerous prize is to be offered to 1,000 readers, who will be able to download a copy of the book for free, but the novel will delete itself from their device after a 24-hour deadline.
Susan Holden of Mother New York, the advertising agency behind the ambitious marketing campaign, says, "He said to me that he wouldn't be surprised if one in his circle of friends might be interested. He's a super down-to-earth guy, but he runs with a billion-dollar crowd, so for some person that's a huge Patterson fan, this could be chump change and could be funny... He likes to market. He's an ex ad guy. He believes in advertising and he believes that's a significant reason why his books have been so successful."
Patterson is one of the world's most successful authors, and his Alex Cross novels have been made into a series of films starring Morgan Freeman, while Tyler Perry took over the role in the flop 2012 reboot Alex Cross.