Michael Eisner's transition from an entertainment mogul to a talk-show host got off to a rocky start Tuesday as only 95,000 viewers tuned in to watch his first program on CNBC, which featured interviews (or "conversations," as they were billed) with Martha Stewart, Sony chief Howard Stringer, and former Disney exec Bran Ferren. The program attracted only 39,000 viewers in the key 25-54 demographic group. However, a CNBC spokesman told the Los Angeles Times that the network was "very proud" of the program, explaining: "This is a program that is hosted by a former CEO for an audience of high-powered decision makers who aren't measured by Nielsen."
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