Despite claims by the so-called hard-line faction of the Screen Actors Guild and their supporters that new media will likely produce a bonanza for television networks and producers that will exclude them, concerns are growing that the Internet may do to television -- both broadcast and TV -- what it already has done to the recording industry and print media. Daily Variety observed today (Monday) that more and more consumers are canceling cable subscriptions, hooking up their TV sets to their PCs and watching shows via the Web. One of them, Scott Gillies, a 30-year-old videogame developer, told the trade publication, "It's cheaper, there are fewer ads, and I can watch when I want." Such viewers, Variety noted, are "generating a small percentage of the revenue they used to when they paid for cable service and were exposed to the commercial breaks in those shows."

16/03/2009