In just one week, the trailer for Paramount's upcoming Indiana Jones and the Kingdom of the Crystal Skull has been viewed more than 200 million times worldwide, according to Gerry Rich, Paramount's president of worldwide marketing. "The response has been sensational and it shows what technology can do when you have material that is so appealing to audiences," Rich told the Associated Press. Harry Knowles, who runs the website, told A.P., "It seems that everyone is extremely excited that there's a new 'Indiana Jones' film. The excitement for it is palpable. It's much more aggressively anticipated than anything else that's coming out right now." The film is due to be released on May 22.