Although in-theater advertising is frequently cited as one of the reasons for the fall in movie attendance, such advertising is growing at the rate of 15 percent per year and will continue to do so through 2008, according to a ZenithOptimedia study cited in today's (Wednesday) New York Post. Part of the reason, the newspaper observed, is that advertisers are being forced to compete for a limited amount of on-screen time, typicallly less than 25 minutes, before the start of a movie. Matthew Kearney, CEO of Screenvision, which has deals that include more than 14,000 screens, told the Post that a typical ad deal these days is likely to be worth "north of $10 million."
The 55 year old actor joined Chris Martin and co. on stage in New Jersey to perform 'Earth Angel' and 'Johnny B. Goode'.
Bjork Digital comes to London's Somerset House in September, along with a single live show at the Royal Albert Hall.
There's very much a strength of conviction in remaining what you were, but arguably more so in becoming what you want to be.
The BBC drama starring Aidan Turner returns to BBC One on September 4th.