Rapper-turned-actor ICE-T will soon be able to add music mogul to his resume - he is launching his own record label.
The former hip-hop star - who has a regular role in cop show Law & Order: SVU - has teamed up with bosses at music giant EMI to create his own digital imprint.
The move will give Ice-T the chance to scout for artists and sign them to his label - and he hopes to revive the hip-hop genre, which he has criticised for becoming too mainstream.
He tells the New York Daily News, "I'm starting a digital label through EMI. I'm trying to get back to more hip-hop. To me, music right now is like disco. It's very sing-songy, and nobody's dealing with content. That's what I miss. I miss Tupac and Big. You got Lupe Fiasco and T.I. now, but in general, we're swamped with bubblegum pop."
And Ice-T is already working hard on the venture - he has signed up a handful of wannabe rap stars.
He adds, "We signed about five groups. We've got an artist from L.A., a group called Certified from Washington state, Born Twice from Houston, and a Korean kid from New York. I'm playing the whole map."
The actor says he isn't "holding out for more money or doing anything like that".
The drama will be making its return to the streaming service in the near future.
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