New York-based House Production and Casting has announced that it has become the first company to use high-definition video conferencing to allow directors and producers in California to audition talent on the East Coast. The company said in a statement that it had chosen Austin, TX-based LifeSize's LifeSize Room technology, which it described as providing high-definition teleconferencing for about the same price as conventional teleconferencing. LifeSize CEO Craig Malloy observed, "The subtleties of facial expressions and eye contact necessary to make a good casting choice could never happen with legacy videoconferencing systems." In the same statement, House said, "Rather than directors having to travel cross country to evaluate candidates ... they will be able to confidently meet with prospective talent over video and immediately determine if someone is well suited for a particular production."