Gucci has vowed to go fur-free in 2018 because they want to help the environment and innocent animals, and it is believed Alessandro Michele backed the new change.
Gucci has vowed to go fur-free in 2018.
The brand's president and chief executive, Marco Bizzari, has announced the prestigious fashion house will not be making any more garments out of animal fur, including mink, coyote, raccoon dog, fox, rabbit as well as other specially bred species, in a bid to help the environment.
Speaking at an event held at the London College of Fashion, which has been obtained by BBC News, Marco said: ''Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals.''
And the businessman has revealed Gucci's creative director, Alessandro Michele, was the driving force behind the new change because they believe he shares the ''same values'' as them.
Marco explained: ''In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time.''
Although the initiative will take effect with their Spring/Summer 2018 range, they plan to auction off any remaining animal fur products in the future, which will see proceeds go towards the animal rights company Humane Society International and LAV.
Gucci's decision has been hailed as a ''huge game changer'' in the fashion business by the organisation, and will cause a ''huge ripple effect'' throughout the industry by joining the Fur Free Alliance and promoting alternative materials to fur.
The president of Human Society International, Kitty Block, said: ''Gucci going fur-free is a huge game-changer.
''For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.''
However, the International Fur Federation do not think Gucci's actions ''make sense''.
The CEO of the International Fur Federation, Mark Oaten, said: ''I am surprised that Gucci have decided to stop using fur in 2018.
''Claiming they have done this for environmental reasons makes no sense. Fur is the most natural fashion item. It comes from nature and lasts for decades unlike chemical based fabrics or fake fur.
''Despite the Gucci decision the catwalks remain full of fur and many top designers continue to use this natural and beautiful material.''
With a fourth solo album having just dropped and his 50th birthday celebrations behind him, John Grant kicked off the UK leg of his latest tour in...
Tristan Corrigan on the difficulties of making music within a genre that is so popular.
They've just announced their 2019 70-date world tour and they've dropped a new single and video just to get fans even more excited.
Seven months after the release of his second album 'Staying At Tamara's', George Ezra unveils the video to his newest single 'Hold My Girl'.
Kesha's latest single is 'Here Comes The Change' from the soundtrack of an important new biographical drama entitled 'On the Basis of Sex'.
Former My Chemical Romance frontman Gerard Way unveils a solo single for the Halloween season entitled 'Baby You're A Haunted House'.
It's been four months since her split from Liam Payne, and now she's poured her heart out into a brand new single entitled 'Love Made Me Do It'.
From their newest EP 'What Did You Think When You Made Me This Way', Nothing But Thieves drop the lyric video for their single 'Take This Lonely...
The Lumineers honour their friend and hero Tom Petty with a sensational cover of his 1996 song 'Walls' from the 'She's the One' soundtrack.
Watch Olly Murs get his nerd on as he blags his way into an exclusive Snoop Dogg party (where Rowan Atkinson is the bartender) in the video for their...
Mariah Carey is the picture of glamour in the black and white video for her brand new single 'With You'. It's the lead single from her forthcoming...
Eminem draws attention to the negative response his 2017 album 'Revival' received in the video for his latest song 'Venom'; a song recorded for the...
With the recent release of her third, very well received album 'Hunter' just behind her, Anna had plenty of relatively new songs to showcase.