MPAA chief Dan Glickman told the ShoWest exhibitors convention in Las Vegas Tuesday that his organization intends to launch a marketing campaign aimed at boosting ticket sales. "Everyone knows how to sum up box office in 2005. It was down," Glickman said. "This is not breaking news. What is important in 2006 is how we respond to the changing marketplace." However, today's Los Angeles Times reported that many exhibitors had already concluded that the downtrend was primarily due to the poor quality of many films in 2005. Peter Brown, chairman of the AMC theatrical chain, told the newspaper, "There are some movies that I said, 'Even if you could see it for free, you wouldn't.'"