American hip-hop star G-Eazy has revealed he ended his H&M partnership because he ''wasn't cool'' with the brand's controversial ad campaign.
G-Eazy ''wasn't cool'' with H&M's controversial ad campaign that led to him ending his partnership with the brand.
The 28-year-old rap star recently announced he was terminating his agreement with the retailer, after H&M produced a commercial that featured a young black boy wearing a jumper emblazoned with the words, ''Coolest Monkey in the Jungle''.
G-Eazy - who was in the midst of starting his new clothing line with H&M at the time - explained to 'The Breakfast Club': ''I was excited about H&M to put clothes all around the world and do something that I liked and was cool with, and then I saw that happened, and it was like I'm not cool with it.''
This comes shortly after G-Eazy revealed he ended his partnership with H&M because he doesn't want his name to be associated with the company.
He wrote on Instagram: ''Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM ... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end.
''Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level. (sic)''
Up-and-coming British singer-songwriter Alice Chater unveils her brand new single 'Hourglass'.
With a fourth solo album having just dropped and his 50th birthday celebrations behind him, John Grant kicked off the UK leg of his latest tour in...
Tristan Corrigan on the difficulties of making music within a genre that is so popular.
They've just announced their 2019 70-date world tour and they've dropped a new single and video just to get fans even more excited.
Paloma Faith tests her aim in the video for her new single 'Loyal', directed by Jamie Travis, ahead of the release of album 'The Architect: Zeitgeist...
Seven months after the release of his second album 'Staying At Tamara's', George Ezra unveils the video to his newest single 'Hold My Girl'.
After teaming up with Benny Blanco and Khalid on the song 'Eastside' earlier this year, Halsey returns with her newest single 'Without Me'.
Kesha's latest single is 'Here Comes The Change' from the soundtrack of an important new biographical drama entitled 'On the Basis of Sex'.
From their newest EP 'What Did You Think When You Made Me This Way', Nothing But Thieves drop the lyric video for their single 'Take This Lonely...
The Lumineers honour their friend and hero Tom Petty with a sensational cover of his 1996 song 'Walls' from the 'She's the One' soundtrack.
Watch Olly Murs get his nerd on as he blags his way into an exclusive Snoop Dogg party (where Rowan Atkinson is the bartender) in the video for their...
From 'Happy' to 'Banana Pancakes', these are soaked in positivity.
Mariah Carey is the picture of glamour in the black and white video for her brand new single 'With You'. It's the lead single from her forthcoming...
Eminem draws attention to the negative response his 2017 album 'Revival' received in the video for his latest song 'Venom'; a song recorded for the...
With the recent release of her third, very well received album 'Hunter' just behind her, Anna had plenty of relatively new songs to showcase.