Fox says that it did not offer to sell ads during its Super Bowl telecast to presidential candidates in order to comply with FCC regulations regarding political advertising. A spokesman told Advertising Age that Fox would have refused to sell spots to any candidate because of an FCC rule requiring networks to offer equal opportunities to all candidates. He noted that since ad time was quickly grabbed up by commercial advertisers, it would have been impossible to sell spots during the game to all the candidates. However, the trade publication noted that the courts have made exceptions for "unique, one-time only" broadcasts and have held that candidates may not dictate where their "equal opportunity" ads must be placed. This year's Super Bowl, which takes place on February 3, would have been a logical place for such ads, Ad Age observed, since it is held just two days before the Super Tuesday primaries.




25/01/2008