A live Tv bondage trial inspired by saucy movie Fifty Shades Of Grey has sparked outrage among viewers in the U.K.

During Tuesday's (03Feb15) episode of British chat show This Morning, the programme's hosts were shown an array of sex toys like those owned by Christian Grey, the bondage-loving character played by Jamie Dornan in the film adaptation of E.L. James' erotic novel.

The Bondage for Beginners segment also featured a 'Ladies of Leather' panel, during which three women were asked to test and rate the products, and shots of underwear models tied to a bed.

A total of 70 outraged viewers contacted British regulatory body Ofcom to complain about the Fifty Shades Of Grey piece, prompting a spokesman for ITv, the network behind the show, to speak out in its defence.

The ITv representative says, "This Morning is a lifestyle programme that covers a diverse range of human interest topics. The programme has dealt with advice on sexual matters many times in the part, and a suitable announcement was given at the start."

The movie adaptation of Fifty Shades of Grey hits cinemas next week (beg09Feb15).