Hip-hop superproducer Dr. Dre has recruited pop star Lady GaGa to create a new range of jewel-shaped earphones.
The rap legend launched his own high-tech headphones, entitled Beats by Dre, via his Beats Electronics company last year (08), and now he's teamed up with the Just Dance hitmaker to target a new buying audience.
Lady GaGa's Heartbeats line, made by Monster electronics, features three designs and come in red, chrome and black colour combinations, complete with tangle-free cables.
And GaGa is delighted to share the "trinity of my human being" with her fans.
She says in a statement, "In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion.
"Heartbeats embody the trinity of my human being, with one additional vow: that sound matters. Wear Heartbeats, love each other, and celebrate the art and lifestyle of music."
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