Both the Walt Disney Co. and McDonald's have denied a Los Angeles Times report claiming that they have ended their marketing and promotional relationship. The Times, citing "multiple high-ranking sources" within Disney, reported that the company was responding to health activists who attributed the growing number of overweight children, in part, to fast-food chains. McDonald's said that the Times story was "based on Hollywood hearsay" and was "a misrepresentation of the truth." Disney responded that while its exclusive contract with McDonald's "will expire at the end of the year, we look forward to a more flexible, non-exclusive relationship where we will be working with them on a case by case basis."