One week after its bigger rival DirecTV reported quarterly profit that beat analysts' estimates, DISH Network reported profit for the quarter that fell short of them. Most analysts, however, took the view that the company's financial fundamentals remained sound and that its announced plans to expand its business by entering the broadband and video-on-demand fields are sound. While shares in the company fell following its announcement that its fourth-quarter profit had fallen 33 percent, they quickly recovered after more closely examining DISH's explanation that it had incurred greater costs with its massive marketing campaign to promote its ad-skipping Hopper DVR, the expense of closing money-losing Blockbuster stores, higher programming costs, and the $700-million pay out to Cablevision and AMC to settle a lawsuit over its abrupt termination of the Voom HD network in 2008.