Taking to heart the old adage, If you can't beat 'em, join 'em, the DISH satellite company is planning to launch an online video streaming service to rival Netflix's, CEO Joseph Clayton has told Bloomberg News. The service would presumably be an extension of the one Blockbuster already offers. (DISH acquired Blockbuster in a bankruptcy sale last April.) Ironically, since DISH has been unable to deliver an Internet service via satellite at high speed, whatever content it decides to stream will be delivered almost exclusively via telephone and cable ISPs, its competitors -- unless those competitors argue successfully against network neutrality, which, in effect, bars ISPs from blocking content from any source. Meanwhile, rumors spread online Monday that Verizon was in talks to acquire Netflix. The rumors caused Netflix's stock to soar. At one point early today (Tuesday) it reached $78 per share before some investors decided to cash in. Only last month it had Fallen To a low of $62. On Monday Sidney Finkelstein, professor of management at the Tuck School of Business at Dartmouth, named Netflix chief Reed Hastings the worst CEO of 2011.