The recent lucrative broadcast rights deal between the Los Angeles Dodgers and Time Warner Cable that will net the club $280 million per year (about $1.8 million per game) for the next 25 years may create a template for other teams to follow. The Chicago Tribune is reporting that the Chicago Cubs are planning to renegotiate their broadcast rights agreement with WGN-TV, a station that began televising Cubs' games beginning in 1948, and WGN America, the national cable channel. Under the current agreement, the Cubs receive $60 million annually, or about $400,000 per game. It doesn't surprise me that the Cubs are going to look at all available options out there, including Comcast and everybody else who might be interested in their rights, Jim Corno, president of Comcast SportsNet Chicago, told the Tribune. Sports content is extremely valuable. It's DVR-proof. ... The advertiser can buy spots knowing that the chances are very slim that people are not going to watch my commercials because they're going to fast-forward through them.
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