Rap mogul SEAN 'DIDDY' COMBS is determined for his record label to end 2006 as the most successful in the music business, because he's disappointed with its recent performance.

Ambitious Combs admits he won't be satisfied unless Bad Boy records starts to set the industry standard.

He says, "Right now, our focus is breaking new talent, new artists.

"The future of the label is, we're gonna take it spin by spin, single by single, album by album and make sure we rebuild the empire in the right way.

"We're honest with ourselves that we have not performed at the level that we're supposed to perform at, for champions. We're like the New York Yankees and we should get judged on that. If we don't win the World Series, that's a failure to us.

"And so that's the way we're doing it - but we're not doing a lot of talking, we're doing a lot of action."