The Gibson story has put a relatively new gossip website,, on the map. Virtually unknown before it ran a complete report about Gibson's arrest, including his anti-Semitic remarks to arresting sheriff's officers, TMZ, which is owned by Time Warner, was mentioned in numerous articles about the arrest and saw traffic to its coverage skyrocket. "This was huge for us," TMZ managing editor Harvey Levin told today's (Tuesday) New York Times. Levin, an attorney who became a TV legal expert, produced and appeared on the now-defunct magazine show Celebrity Justice. Hollywood observers questioned whether the incident would have a long-lasting effect on Gibson's career. Syndicated columnist Liz Smith remarked in her column today: "He ought to be thanking God the industry has changed since the days studio moguls ruled the roost. In that atmosphere, he'd be a dead duck, unable to do anything except low-budget movies in Europe. That was Orson Welles' fate, and all he did was insult the egomania of William Randolph Hearst via Citizen Kane."