Anticipating that Nielsen will further relax its audience-measurement rules to include delayed viewing up to seven days after a program initially airs, CBS on Thursday launched a new app for the iPad, iPhone, and iPod Touch that will allow users to access many of its shows between 24 hours and 8 days after they are broadcast. We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so, CBS chief Leslie Moonves said in a statement. Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. Moonves said that a version of the app for Android and Windows 8 is in the works. By making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the No. 1 network in the business.
Swinton herself is an ex-boarding school pupil.