Look4Love TV, an over-the-air digital channel, is being investigated by Britain's advertising watchdog following a commercial for an online service, Babestar.tv, which featured women wearing underwear and using sex toys, according to Britain's Guardian newspaper. "She is just 18. She is barely legal. If you like them young, take advantage of our young girl here at Babestar," the announcer says. Look4Love defended the ad, saying it was shown after 10:00 p.m., could be blocked by parents, and that it had warned that its programs were suitable only for persons over 18. The newspaper said that that the Advertising Standards Authority had ordered the broadcaster to drop the campaign, and when it did not do so, the matter was referred to OFCOM, the British broadcasting regulator.