VIRGIN tycoon SIR Richard Branson is proud of his picture perfect son SAM - who has secured himself work as a male model.

The handsome heir will earn $1,600 (GBP1,000) a day as a catwalk model for the summer collection of designer OZWALD BOATENG - who spotted Sam's potential after seeing him in a London store.

The designer explains, "Sam was originally a client. He came to me to get a suit made and we hit it off immediately. We went out to lunch, talked about this and that, and before we knew where we were, I had decided he was the right man to model my clothes.

"My theme is fusion, and what is attractive about Sam is that he really doesn't fit into any of the obvious pigeonholes."

30/06/2003 13:50