In its first five days in the stores, the Blu-ray version of Fox's Hitman accounted
for 12.6 percent of total sales; for No Country for Old Men, it was 9.8 percent,
according to Nielsen VideoScan First Alert and reported by Home Media Magazine
I>. Prior to the demise of the HD DVD format, the number of high-definition disk
sales rarely topped 2-3 percent of total sales, the trade publication observed. (An
exception: sales of the HD DVD-only release of Transformers hit 4 percent.)
There's already an Oscars buzz surrounding this movie.