In its first five days in the stores, the Blu-ray version of Fox's Hitman accounted for 12.6 percent of total sales; for No Country for Old Men, it was 9.8 percent, according to Nielsen VideoScan First Alert and reported by Home Media Magazine I>. Prior to the demise of the HD DVD format, the number of high-definition disk sales rarely topped 2-3 percent of total sales, the trade publication observed. (An exception: sales of the HD DVD-only release of Transformers hit 4 percent.)