Consumers are buying Blu-ray Disc players at a rate faster than they did conventional DVD players when they first appeared nine years ago, according to a new study. UK-based Futuresource Consulting estimated that Western European consumers are grabbing up Blu-ray players at more than six times the rate that they bought DVD players in 1999. Video Business magazine quoted Futuresource exec Jim Bottoms as saying, "As player prices continue to fall, title availability grows and awareness increases, Blu-ray Disc players will become the product of choice, given the fact that they also play DVD and CD media." Other analysts, however, have previously questioned the longterm viability of the high-definition players, noting that most of those sold are in fact Sony PlayStation 3 consoles and that many consumers have expressed an unwillingness to pay a significant premium for Blu-ray discs.