Blockbuster, which has been reeling from intense competition from online video renters in general and Netflix in particular, is expected to announce today (Wednesday) that it will begin delivering movies to the 800,000 owners of TiVo digital video recorders that are able to connect to the Internet, the New York Times reported today. The newspaper said that no money will exchange hands as part of the deal but that Blockbuster will begin selling TiVo DVRs at many of its 4,000 U.S. stores and will create a joint marketing campaign with TiVo. In a statement, Blockbuster CEO Jim Keyes said, "Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our On Demand service but also from our stores and through our by-mail service as well."

25/03/2009