Blockbuster plans to focus on in-store sales and rentals and is likely to boost prices to support store refurbishments and increased stock that will cost it some $20 million, Blockbuster CFO Thomas Casey has told a consumer conference in New York. "It's reasonable and fair to understand that for what costs us more money, we should charge more," he said. As reported by Video Business on its website, Casey indicated that a large percentage of new revenue will come from increasing rental fees for Blu-ray discs. "You have to figure out new ways to be fully in stock on Blu-ray because of the [higher] wholesale price," he said.