While some reports said last week that Blockbuster had acquired Movielink for "less than $50 million" and other reports suggested that the price was much lower -- in the neighborhood of $20 million -- the actual purchase price stunned analysts Wednesday. In an SEC filing, Blockbuster said that it had paid $6.6 million for the movie downloading service that had been created by the major Hollywood studios. A year ago it was reported that Blockbuster had begun negotiations to buy Movielink but that its offer of $70 million had been rejected. The studios are believed to have poured more than $100 million into the company since it was launched in 2002.