Blockbuster is now testing a new pricing plan aimed at challenging the $1.00 rental fee charged by kiosk operators like Redbox, Home Media Magazine reported Wednesday. Although Blockbuster's prices have not hit $1.00, one pricing plan currently being tested offers rentals for $2.49 for the first day and $1.00 per day thereafter. The magazine quoted a Blockbuster analyst as calling the move "brilliant" and "about time."

26/02/2009