TV's SIX MILLION DOLLAR MAN has signed up to promote a new rechargeable hearing aid device.
The Lee Majors Bionic Rechargeable Hearing Aid has just hit the market and the actor, who turns 70 in April (09), is appearing in print ads for the product.
Endorsing the item, Majors says, "It won't cost $6 million, but you'll think it's worth it."
The film will be the first in the Marvel Cinematic Universe led by a person of colour.
The actor plays the titular hero in the forthcoming adaptation.
Rock legend Eric Clapton has admitted the era of the guitar may be ''over''.
Following his success with 'The Force Awakens', the director will close out the trilogy.