Author Bill Bryson has urged the British public to consider the effect of littering on our green and pleasant land.
His Notes From a Small Island was voted the book that best represents modern Britain but he has found that the scenery of the sceptred isle is under threat.
The American writer is president of the Campaign to Protect Rural England (CPRE) but found while presenting an edition of BBC documentary Panorama that the beauty of the UK is under threat through complacency and laziness.
In Notes From a Dirty Island, to be broadcast on Monday August 11th, Bryson tours the country to illustrate the scale of the problem affecting the UK.
But Bryson also believes change is a possibility and has launched the CPRE's Stop the Drop campaign (an anti-litter and fly-tipping initiative) to crusade for Britain's cleanliness.
"Travelling for Panorama I was reminded just how beautiful this country is and also how routinely trashed it is by people that litter and fly-tip," he explained.
"Studies show that it's done by a very small proportion of people, and of the people who litter, high proportions can be persuaded to change their ways, and that's what gives me hope."
The Iowa-born writer, who serves as vice-chancellor of the University of Durham, added: "We easily filmed enough material for an hour long documentary, but I hope people will enjoy the 30-minute impact of Panorama and then be inspired to help us".
The actor says he isn't "holding out for more money or doing anything like that".
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