Apple chief Steve Jobs is expected to announce today (Tuesday) that thousands of films from some of Hollywood's top studios will become available for "rent" via Apple's iTunes store on the same day that their DVDs hit the shelves. Most analysts expect that the movies will be priced at $3.99. Apple will reportedly employ technology that will enable renters to view the movies in high definition via their video iPods or iPhones, their computers, or their TV sets via a set-top box. However, on Monday, Netflix appeared to have stolen some of Apple's thunder when it announced that it would allow its customers to watch as many hours as they wish of streamed content from a catalogue of 6,000 titles -- at no extra charge.