Some 25 million TV homes -- out of a national total of 115 million -- would be willing to drop their current cable or satellite-TV subscriptions in favor of the Aereo service combined with Netflix, Amazon Instant Video and/or Hulu, according to market research conducted for Aereo, according to founder/CEO Chet Kanojia. In an interview with BTIG analyst Richard Greenfield, Kanojia said that Aereo, which provides a tiny individual antenna for each customer and channels programs broadcast over the air to smartphones and tablets via the Internet, could eventually represent more revenue to broadcasters than they are currently receiving via retransmission fees once they realize that the service can deliver highly targeted ads, inform advertisers whether the ads were actually watched, and collect credit-card information when a viewer sees something s/he wishes to purchase.
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