Seventeen percent of consumers would like to see movies that are released theatrically in 3D released in 3D as well when they come out on Blu-ray and DVD, according to a study by the NPD Group titled "Entertainment Trends in America." While 17 percent may not seem like a lot, the research group said Tuesday that it regards the figure as "significant" and it expects it to grow. "As they encounter new methods of watching movies and new film technologies, home video aficionados will begin to expect the same experience in-home as in the theater, not unlike the evolution of surround sound," said Russ Crupnick, entertainment industry analyst for NPD. "Although usage and interest in some of these formats is low today, we expect they will grow as the technology improves -- and as consumers become more familiar with the latest available options." The study also found that 24 percent of consumers want movies released on Video On Demand on the same day they are released on DVD

10/06/2009