Nelly Furtado hid her sexiness when she launched her pop career in 2001, because she wanted to be taken seriously. The singer is shocking fans this year (06) with her raunchy 'new' image, which she insists she deliberately concealed while promoting early hits I'M LIKE A BIRD and TURN OFF THE LIGHT. However, after giving birth to a daughter, Furtado believes her new album LOOSE signals time for change, and she has injected more sex into her material. The singer admits, "I was a bit of a late bloomer and it didn't help that I was adamant about wearing trainers in all my videos. It was good because I made a name for myself without using the sexiness of my image. "I think people think of me as cute but it just wasn't about sex."