General Electric -- whose holdings include NBC, MSNBC, and CNBC -- and Pearson PLC -- which publishes the London Financial Times -- are considering making a joint bid for Dow Jones, publisher of the Wall Street Journal, the Journal reported in today's (Monday) editions, citing unidentified people familiar with the matter. The companies reportedly plan to establish a joint venture that would combine the Financial Times, Dow Jones and cable business channel CNBC. If the Bancroft family, which owns Dow Jones, accepts the GE/Pearson offer, it would check Rupert Murdoch's effort to take over the Journal and use it to establish a new cable business-news channel. (CNBC already has a deal in place to use Wall Street Journal content through 2012.)