Upping the ante among competition reality series, NBC has green-lighted a show in which the grand prize is a chain of four new restaurants, the Hollywood Reporter reported today, calling the prize "among the biggest in reality show history." Contestants on the series, tentatively titled United Plates of America , will compete in front of a panel of wealthy investors on such subjects as restaurant concept, menu, marketability, and management skill. "It's a culinary competition that anybody can take part in," executive producer Dan Cutforth told the trade publication. "All you need is a great idea for a restaurant."