Although much has been made of the impressive number of viewers who are watching Olympic events on the Internet, an analysis of the numbers by Fox TV and reported today (Friday) by TV Week observes that television accounts for 99.7 percent of Olympics total viewing time, while the Internet accounts for the remaining 0.3 percent. "Bottom line? Broadcast rules," Fox said. The network noted that its analysis was based primarily on figures provided online by the website TVBytheNumbers.com. The figures would appear to conflict with those provided by NBC, which said Tuesday that 92 percent of the audience is watching the Olympics on TV and 8 percent on the Internet. TV Week explained the discrepancy by noting that viewers watch the Internet streams for far shorter periods than they watch the television broadcasts.

15/08/2008