In a first, NBC premiered its new Dick Wolf-produced series Conviction not on television sets but on personal computers Tuesday as it provided the initial episode on Apple's iTunes Music Store for free. It can be downloaded onto PCs or Apple's video iPod without charge until the show debuts on the network on March 3. After that, each episode of the series will be available for downloading for $1.99 the day after it airs. In an interview with the Hollywood Reporter, NBC Entertainment Group CEO Jeff Zucker said, "We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option, and we want to reach out to these viewers."