NBC is planning to carry as many hours of Olympics coverage on its Internet site as it will on its broadcast and cable outlets in 2008, NBC Universal Sports Chairman Dick Ebersol has told Advertising Age magazine. "We're not prepared to make the hard announcement, but we'll be in a position to live-stream between 800 and 1,000 hours of coverage in addition to 800 hours on cable and 200 hours on the network," Ebersol said. He added that no decision has been made about whether to make the Internet coverage available on a subscription basis or to sell it to advertisers.




06/11/2006