NBC and its affiliates are partnering in a new online business called the National Broadband Co. (To differentiate itself from the broadcast network, the enterprise is being referred to internally as NBBC.) In reporting on the venture, the Associated Press said Wednesday that it was "intended to give NBC stations access to millions of dollars in advertising migrating from traditional TV to the Internet." Daily Variety said that the service plans to offer content from the NBC Universal library, content generated by the local affiliates and "some first-run primetime shows."